In the old days, of old media, consumers options were limited, nothing was customizable or interactive, content producers held all the cards and becoming a content producer required large sums of money. In the 1980s and 90s you could record a few programs to watch later on your VCR, video on demand required a trip to Blockbuster and if you had something to say about a news story you could write a letter to the editor of your local paper.
The internet changed all the rules. In 2014 anyone, anywhere can add their voice to the internet. People can publish their writing, their views on current events, just about anyone can record music, record a podcast, post their videos to YouTube, live stream events and opportunities to share your opinions are everywhere.
Most important of all, the user or consumer now holds all the cards. Users get to decide what content they want, when they want it and how they want it. Individuals add their friends and like the things they like on Facebook, they follow interesting folks on Twitter, subscribe to the YouTube channels and podcasts they find interesting and circle things on Google+.
In its desperate race to become more profitable though Facebook is behaving more and more like old media. Over the last few years ads have become more and more prominent and this year Facebook is introducing 15 second video ads that play automatically to your feeds. They are also showing you less and less of the the things you’ve indicated you want to see.
The average user may only see 5-10% of the things posted by their friends and pages that they ‘like’. In the video below, Derek Muller, of the science video blog Veritasium explains the problem in detail. Facebook may be making more money right now, but in order to do it they are slowly but surely becoming an old media company, taking away consumer choice and interactivity and asking for large sums of money if you want to have your content seen.
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